Soothe itchy skin naturally

With over 1800 five-star reviews and multiple awards, we're here to help.
  • MADE IN NZ & NATURAL

  • GENTLE ON SENSITIVE SKIN

  • ECO-LIGHT PACKAGING

  • ONLY TESTED ON HUMANS

Helping you reclaim calm skin.

Skin soothing favourites

See what other people are saying

See our reviews page to hear from over 1900 people who have used Frankie Apothecary's all natural itchy skin care and beauty products.

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Kawakawa Body Oil
Regular price
$25.00 NZD $52.00 NZD
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$25.00 NZD $52.00 NZD
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Natural Sun Defence SPF40 - Winner, Best SPF 2024
Regular price
$38.00 NZD $110.00 NZD
Regular price
Sale price
$38.00 NZD $110.00 NZD
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Kawakawa Repair Balm - Winner, Best SOS/Healing Balm 2024
Regular price
$39.00 NZD $57.00 NZD
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$0.00 NZD
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$39.00 NZD $57.00 NZD

SKIN SOOTHING FAVOURITES

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Recent Awards for Frankie Apothecary

A story of caring for skin

  • Kia ora and welcome

  • Our Kawakawa Balm

  • Our story

We're Georgina and Matt, the team behind Frankie Apothecary's range of natural, low-waste skincare products made with New Zealand native Kawakawa.

Our Story

Frankie's Kawakawa Repair Balm was developed for a little girl whose severe eczema meant she often woke with her skin raw from scratching through the night. Her desperate Mum formulated our rich Kawakawa Repair Balm and it soothed her skin naturally within a week.

Since then, Kawakawa Repair has helped transform the skin health of thousands of Kiwi families, many of whom had relied on chemical laden over-the-counter and prescribed topicals.

Shop Kawakawa Balm

My journey with natural skincare began after a fertility specialist told me the chemicals in my sunscreen could be disrupting the delicate balance of hormones in my body. I was shocked.

Our story

What guides us

Kaitiakitanga / Guardianship

Kaitiakitanga is the concept of guardianship or stewardship. It's about doing what we can to protect the planet, its resources and taking steps to minimise our impact.

Kaitiakitanga guides our packaging choices, recycling and upcycling initiatives and our love for New Zealand's native habitat.

Manaakitanga / Generosity, Kindness

Manaakitanga encompasses generosity, kindness, hospitality and compassion. It means to uphold the mana - inherent value - of another. As a business, it's expressed through the support we offer our customers, our committement to provide the highest quality most effective products we can, our community initiatives, and the respect we show to our suppliers and partners.

Mātauranga / Traditional wisdom

We've seen first hand how New Zealand native Kawakawa, long valued in traditional rongoā Māori (Māori medicine), has helped countless families on their eczema care journey.

As Frankie has grown, our intention has remained the same - to honour the traditional harvesting techniques for our Kawakawa and to share the efficacy of Aotearoa New Zealand's plant-life with the world.

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