Naturally Soothe Dry, Itchy Skin

With the healing power of of native kawakawa
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Winner, Best Facial Cleansing Bar

At the Beauty Shortlist Awards 2025
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Dry, Itchy Skin Best Sellers

Sensitive Skin Facial Range

Before & Afters with our Kawakawa Balm

Real Life Reviews

Every week we hear from people who have been living with sensitive skin or have children prone to eczema, who tell us that our natural range of gentle products - especially our famous Kawakawa Balm - has given them relief and soothed their skin. See over 2300 Real Reviews for our Kawakawa Balm and natural skin care products.

Why Frankie Apothecary?

Kawakawa has been used in rongoā Māori, traditional Māori medicine, for centuries. Our tīpuna knew what this plant could do long before modern skincare caught up.

Frankie Apothecary was built around that knowledge - wild-harvesting kawakawa from the New Zealand bush and putting it into the hands of families dealing with eczema-prone, sensitive and reactive skin.

Trusted by thousands of families. Over 40 international awards. 2,100+ five-star reviews. Gentle enough for newborns.

Frankie exists to share that knowledge with you.

Recent Awards for Frankie Apothecary

  • MADE IN NZ WITH KAWAKAWA

  • STEROID FREE

  • FOR PĒPI , TAMARIKI & ADULTS

  • ECO-LIGHT PACKAGING

A story of caring for skin

  • Our Kawakawa Balm

  • Kia ora and welcome

  • Our story

Frankie's Kawakawa Repair Balm was developed for a little girl whose severe eczema meant she often woke with her skin raw from scratching through the night. Her desperate Mum formulated our rich Kawakawa Repair Balm and it soothed her skin naturally within a week.

Since then, Kawakawa Repair has helped transform the skin health of thousands of Kiwi families, many of whom had relied on chemical laden over-the-counter and prescribed topicals.

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We're Georgina and Matt, the team behind Frankie Apothecary's popular Kawakawa Balm and award-winning face and body range made with New Zealand native Kawakawa.

Our Story

My journey with natural skincare began after a fertility specialist told me the chemicals in my sunscreen could be disrupting the delicate balance of hormones in my body. I was shocked.

Our story

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