An inspiring journey from parenthood to business success with Frankie Apothecary, where natural remedies and ancestral wisdom meets the modern age.
Meet Georgina from Frankie Apothecary, a Mission Bay local weaving a tapestry of love, family, and business.
As a proud member of Ngāti Porou with roots in Samoa, Germany, Rarotonga, and more, her family embodies the beauty of multiculturalism.
The Birth of Frankie Apothecary
Georgina's path to entrepreneurship was ignited by a fertility specialist's revelation about the impact of chemical laden skincare products on hormonal balance. This led her to explore natural alternatives and rethink her daily routine.
Fate intervened when Georgina met the founder of Frankie, a mother who had discovered the soothing power of Kawakawa, a traditional Māori remedy, for her daughter's severe eczema. Inspired by this discovery, Frankie's founder created the first pot of Frankie's Kawakawa Repair Balm, which worked wonders in just a week, and word spread rapidly. After this meeting, Georgina found herself at the helm of Frankie Apothecary, ready to share the healing potential of New Zealand native botanicals and traditional remedies.
Before her Frankie journey, Georgina had studied Māori herbal medicine, deepening her connection to her heritage. She discovered the healing properties of native plants and their role in wellbeing, adding a layer of cultural richness to her life.
Transitioning from physiotherapy to advertising and marketing as a mature student, Georgina found the perfect synergy in Frankie Apothecary, blending her health background with business skills.
Georgina's product pick
Georgina's love for Frankie's Kawakawa Repair Balm knows no bounds, thanks to its ability to soothe various skin conditions. They harvest Kawakawa according to the Māori lunar calendar, embracing ancestral wisdom.
