Viva - Six Maori-Owned Beauty Brands With Mana

Viva - Six Maori-Owned Beauty Brands With Mana

These values-driven beauty brands are sharing their knowledge by way of skin, hair & body care

For centuries, tangata whenua have harnessed the nurturing and healing properties of Aotearoa's native plants like mānuka, kawakawa, mamaku and harakeke.

These time-honoured traditions have been passed down from generation to generation, and now many small businesses are channelling the matauranga (knowledge) of their ancestors by putting their understanding of these ingredients into practice with all-natural beauty products.

Below, discover six Māori-owned brands who are sharing their taonga (treasured possession) with the people of Aotearoa by way of skin, hair and body care."


Frankie Apothecary quickly garnered fans thanks to its suitability for sensitive or eczema-prone skin.  


Designed with those with sensitive or eczema-prone skin in mind, Frankie Apothecary is a family-owned business which began after founder Michele Wilson started hand blending kawakawa balms to help alleviate her daughter Eva’s itchy, dry skin. Native kawakawa has been used medicinally in rongoā Māori remedies for centuries, and Michele drew on her own Māori heritage when dreaming up her extensive range of hair care, skincare and body care for adults and children alike.