Natural Sunblock – Reinventing great, for exceptional sun protection

Natural Sunblock – Reinventing great, for exceptional sun protection

Frankie Apothecary’s mineral sunscreen has protected thousands of Kiwi kids for years – but we decided that our great natural sunscreen deserved to be even better! We’ve reinvented the Frankie Sunscreen with a totally new, silkier formula that is easier to apply, gliding on with less visible zinc giving a near-clear finish.  

Natural Sun Defence SPF40 for Face & Body with Kawakawa + Calendula delivers even more powerful protection with an SPF 40 rating, certified in Europe.

Designed to protect all the family, the new Frankie Sunscreen is ideal for the face, under make up, and safe on the most delicate baby skin. Gentle and skin soothing, it’s eczema friendly, and contains natural moisturisers and a soothing Kawakawa extract; but now has a silkier feel, allowing faster application, less fuss, and a non-greasy finish with no thick white zinc hue.

Reformulated for high performance protection and glide-on application, our new natural mineral sunscreen uses an advanced mix of 100% natural sun filters – non-nano zinc and non-nano titanium dioxide – suspended in a rich skin moisturising blend of oils, waxes and shea butter, for a nearly invisible skin finish. A mineral sunscreen provides instant natural sun protection through a physical barrier on the skin, acting much faster than a chemical sunblock which must undergo a chemical reaction first.

We have made our natural sunscreen easy for women to use on their faces and under make up, so our natural sunblock can provide anti-aging protection for mums too.


An effective natural sunscreen is crucial for protection from the aging effect of UVA and UVB rays – which research suggests can cause 80% of all extrinsic ageing. The aging of our skin is influenced by intrinsic factors like time and genetics, but photoaging from ultraviolet light permanently damages the skin’s structure and accelerates the aging effect - and can also lead to skin cancer. We believe that, especially here in New Zealand, great sun protection is vital for our health as well as being a great addition to a daily beauty regime.

Made in Aotearoa with native Kawakawa, Frankie Sunscreen was first SPF certified in 2018, and we undertook certification for this new formulation in Italy to ensure it meets the highest European standards.

In New Zealand, effective sun protection is essential, for us and especially for our children's sensitive skin. The damaging UV rays and our ozone hole mean that we have some of the fiercest sun in the world, and some of the highest rates of skin cancer.

Not to mention the beauty aspect - that we can look old, tired and weathered before our time because of all that harsh UV exposure.

So, proven sun protection is the way to go. But there are a lot more things to love about our natural sunblock than having a great sun barrier between you and the summer sun!

Benefits of Natural Sun Defence SPF40

Frankie Apothecary Natural Sunblock is a natural over-achiever. Here's why:

Sunblock suitable for sensitive skin, eczema and allergies

Our sunblock is fragrance and preservative free and offers a natural moisture barrier. This natural sunblock is free from nasty chemicals, and contains Shea and Kawakawa extracts to help care for eczema and dry, irritated, sensitive skin.

100% natural sunblock with zero chemical sun filters

We used NO harmful potentially hormone disrupting chemicals or toxins in our natural mineral sunblock formula. A mineral sunblock creates a barrier layer rather than a chemical reaction on your skin.

Non-nano mineral sun filters

This means the sunblock is safe for the whole family - and gentle on our marine environment.

Natural Sunblock that glides on

We created a lighter, easy to apply formula with superior skin feel thanks to a careful combination of natural skin-hydrating emollients and moisturisers.

Near-invisible

No thick white layer here - just a non-greasy, matte finish. 

Great value as a little goes a very long way

Our oil-based formula contains no fillers or water so our Natural Sunblock is not diluted. 

Safe for babies and little ones

You can be sure that our natural sunblock is preservative-free, 100% natural ingredients, and also tested by an international authority. It is safe even for the delicate skin of new born babes!

(Do keep wee ones out of the sun though, this sunblock is great if they are out and about but their skin is so precious that hats and shade should also be used!)

Basically a beauty cream

Loaded with beautiful rich and moisturising Jojoba, Shea, Coconut, Almond and Kawakawa oils, and the antioxidant Vitamin E, this sunblock nourishes your skin while it protects you from the sun. The Kawakawa oil also contains lignins and antioxidants for skin health and protection from the signs of aging. This natural sunscreen is perfect under makeup for daily protection.

Natural Sunblock in a glass jar! 

How awful is going to a beautiful New Zealand beach and seeing plastic bottles and bags strewn among the pohutukawa trees and shells, or bobbing in the waves. Our lovely dark glass jar preserves the natural actives in our sunscreen from light damage, but it also means less plastic waste for the planet.

It's used as a natural bug repellent

Kawakawa has been used for generations to repel pesky mozzies and sandflies. Beat sunburn and bugs in one go!


For more information and FAQs, check out Natural Sun Defence here

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